Seattle’s Approach to Digital Content
Good content strategy makes a government digital experience easy and inclusive.

Good content strategy makes a government digital experience easy and inclusive.
The City of Seattle’s GAAD Planning Team prepared eight different sessions for a variety of audiences within our workforce, including legal requirements, stories of successes within City departments, and interviews with members of the disability community about their personal experiences.

The City of Seattle was named a winner in the seventh annual Smart Cities North America Award (SCNAA) in the category of Digital Equity and Accessibility. Seattle was recognized for its inclusive design initiatives on public-facing digital experiences.

The Seattle.gov website includes a number of “topic pages” that aggregate and surface content from various locations throughout the website in an effort to help our visitors find information quickly and easily. Assistance and Discounts is the latest topic page created in the human-centered navigation of the website. Content existed… [ Keep reading ]

The City of Seattle’s Digital Engagement User Experience (UX) team maintains the Digital Style Guide for City employees who create digital content, such as web pages, blog posts, social media, and more. This resource turned five years old this year and my, how it’s grown! Over its lifetime, UX leads… [ Keep reading ]

The City of Seattle has been named a finalist in the IDC Government Insights Smart Cities North America Awards in the Digital Equity and Accessibility category. This award recognizes Seattle Information Technology’s Digital Engagement Team for its Inclusive Design Initiatives. “The Smart Cities awards showcase how the public sector is… [ Keep reading ]

The Seattle.gov website is the gateway to digital interactions with the City of Seattle. The Digital Engagement Team developed the website’s About Our Digital Properties section to provide transparency into City practices. We display analytics about the website and explain the City’s approach to all public-facing web applications. The goal… [ Keep reading ]

As the onslaught of snow dumped on Seattle earlier this year, there was a new resource residents could turn to. The Winter Storm Response website developed by Seattle IT’s Digital Engagement team provided all the information residents needed to navigate the storm. Launched in late 2020, the new site was… [ Keep reading ]

Introduction Have you ever tried to pay your utility bill or find a permit by browsing the City website? It may not be intuitive if you don’t know our organizational structure and now you don’t have to. Looking back to late 2019 and early 2020, our web analytics showed global navigation was being… [ Keep reading ]

Social media has transformed civic engagement. Cities like Seattle are using social media to share information, engage with residents, and deliver services more quickly and effectively than ever before – but accessing past social media content can be a challenge. Detailed searches of the City’s social media sites are now… [ Keep reading ]