Idealware, a nonprofit dedicated to helping nonprofits make smarter decisions, has created a guide to help nonprofits learn how to use social networking tools. From their website:
Social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? Created in partnership with the New Organizing Institute, the Decision Guide walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
The Nonprofit Social Media Decision Guide includes a self assessment worksheet and tons of helpful information on choosing tools. Download the guide here.
Also, make sure to check out our own Activities to Tools worksheet, created to help your group match available online tools to your needs and goals.