Workshop Descriptions

 

Workshop Descriptions

Engaging the Public through Social Media: Government Best Practices Keynote with Mónica Guzmán:

Mónica Guzmán addresses social media engagement and how government can better connect with people.

Video

Legal Constraints of Social Media (Social users of all levels are welcome)
Social media is fun but the realities of retaining and recovering your social media posts for a public disclosure request can be scary, since it is law after all. Learn more about the legal concerns of use social media, the rules of the road when it comes to retention and the tools available to help you correctly retain your social content. Suzanne Shaw from the Washington Attorney General’s Office delivered this presentation.

Presentation (PDF)

Content is (still) King: Writing for Social (Social users of all levels welcome)
“OMG. Ur 2 cool.” Space matters when using social to communicate, but you can do it the right way. Learn how to reach your maximum potential on social media by creating relevant, effective content. Jeremy Bertrand from WSDOT delivered this presentation.

Video   |  Presentation (PDF)

Looking Ahead: Visual Marketing  (Targeted toward intermediate to advanced users)
Vine? Instagram? Pinterest? There are a lot of fun-named social tools on the market, most with an emphasis on visual marketing. Hear from our presenters on the future trends of the market and which ones we should be experimenting with now. You never know, someday soon you might be “pinning” for a paycheck! Eli Brownell from King County Parks delivered this presentation.

Sharing Your Story Online (Social users of all levels are welcome)
Online is just another channel for you to tell your story and another tool in your PR toolkit. However, every tool has its strengths and weaknesses. Learn some of the best practices from organizations who are successfully telling their stories online and leveraging those successes to meet other goals. Rebecca Whitham from the Woodland Park Zoo delivered this presentation.

Presentation (PDF)

Deciphering Your Analytics and Calculating Your Return on Investment
(Targeted toward intermediate to advanced users)
Analytics are a buzz word, but so many of us don’t know how to use them. Join the presenters for an explanation of which analytics matter and learn how to use your sites analytics to help drive social campaigns and website design and navigation. Derek Belt from King County delivered this presentation.

Presentation (PDF)

Getting Past the News Release Headline: Creating Content your Audience Craves (Targeted toward intermediate to advanced users)
The Seattle Police Department hasn’t issued a standard news release in years.  Instead they’ve focused on creating engaging content and getting it out fast, using the power of digital distribution and social media.  Learn from real world examples that you can incorporate to create an online presence that keeps your audience coming back for more. Shanna Christie from the Seattle Police Department delivered this presentation.

Video

Social Media Recruiting: Developing a Qualify Workforce (Social users of all levels welcome)
Join PIO’s and Human Resources from Seattle City Light to see how they leverage social tools in recruiting. From linked in to twitter, the  City Light team will address strategy, tools, process, tips and best practices. Scott Thomsen from Seattle City Light delivered this presentation.

Presentation (PDF)

How Users Read on Screen (Targeted toward intermediate to advanced users)
How people read on screen impacts how government communicators should write for social media and the web. In this hands on session, participants will learn from specific government examples about the best ways to write for the web and for many popular social media tools. Derek Belt from King County delivered this presentation.

Presentation (PDF)

Tools and Techniques (Social users of all levels are welcome)
Engaging on social media can be time consuming. Learn about the best tools out there to efficiently and effectively use social media, and not let it consume every minute of every day. We’ll hear our about presenters preferred social tools, new programs on the market and whether or not they’re worth our time. Angela Nolet from King County Library System delivered this presentation.

Presentation (PDF)

Media Panel: What Do Local Media Want From Us? Tips and Trends With Media in the Social Sphere
(Social users of all levels are welcome)
Join regional media as they share their best practices for building audiences and followers, creating conversations and strategically building their social presence. They’ll also share what they’re looking for in the government social sphere for tips and stories. Featuring:

Video

Engaging the Public through Social Media: Government Best Practices: Speed Round

Watch (almost) all the presenters deliver their most critical take aways in less than 3 minutes each.

Video