Engaging the Public through Social Media: Government Best Practices
June 21, 1-5 pm, Seattle City Hall
Thank you for signing up to join us on Friday, June 21! Please email Megan Coppersmith with the City of Seattle with any questions. Click for directions to Seattle City Hall.
Advance registration is required for this free, half day session designed for government communicators to share best practices in social media with each other. Ten workshops will be offered during three sessions (attendees can pick which to attend) with opportunities in all of them to network with peers.
12:30 – 1 p.m. Attendee check in
1 – 1:15 p.m. Welcome from Erin Devoto, Megan Coppersmith and Sabra Schneider
1:15 – 1:40 p.m. Keynote by Mónica Guzmán (Bertha Knight Landes room)
1:45 – 2:30 p.m. Session One: Choose one or stop by all four of the following simultaneous workshops
- Legal Constraints of Social Media with Suzanne Shaw, WA Attorney General’s Office
(Room 370, social users of all levels welcome) - Content is (still) King: Writing for Social with Jeremy Bertrand, WSDOT
(Bertha Knight Landes room, social users of all levels welcome) - Looking Ahead: Visual Marketing with Eli Brownell, King County Parks
(Boards & Commissions, room L280, targeted toward intermediate to advanced users) - Deciphering Your Analytics and Calculating Your Return on Investment with Derek Belt, King County
(Council Chambers, floor 2, targeted toward intermediate to advanced users)
2:40 – 3:25 p.m. Session Two: Choose one or stop by all four of the following simultaneous workshops
- Sharing Your Story Online with Rebecca Whitham, Woodland Park Zoo
(Room 370, social users of all levels welcome) - How Users Read on the Screen with Derek Belt, King County
(Council Chambers, floor 2, targeted toward intermediate to advanced users) - Getting Past the News Release Headline: Creating Content your Audience Craves with Shanna Christie, SPD
- Social Media Recruiting: Developing a Qualify Workforce with Scott Thomsen and Seattle City Light Human Resources
(Boards & Commissions, room L280, social users of all levels welcome)
3:30-4:15 p.m. Session Three: Choose one or stop by both of the following workshops
- Tools and Techniques for Social Media Efficiency with Angela Nolan, King County Library System
(Council Chambers, floor 2, social users of all levels welcome) - Media Panel: What Do Local Media Want From Us? Tips and Trends With Seattle’s Media in the Social Sphere (Bertha Knight Landes room, social users of all levels welcome)
4:20- 4:45 p.m. Speed Round
Missed a session? Primary presenters showcase the most critical take-aways in 3 minutes or less.
4:45 p.m. Optional Post Session Debrief (Fado Irish Pub, 801 1st Ave)